WoS İndeksli Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14627/6

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  • Article
    Citation - WoS: 5
    Citation - Scopus: 6
    An Integrated Methodology Proposal for Sustainable Fashion: Understanding and Examining Criteria Affecting the Second-Hand Clothes Shopping
    (Gazi Univ, Fac Engineering Architecture, 2022) Usta, Saliha Karadayi; Kadaifci, Cigdem; Karadayi-usta, Saliha
    Sustainable fashion is an important movement that offers numerous benefits in the long run by questioning the actual needs of the consumer, selecting the natural fabrics, preferring the brands providing ethical working conditions for the employees, using the acquired clothes as long as possible, repairing when necessary, and recycling into yarn when the lifetime is over, or transforming into a new product by changing the function of the items. In this context, the most active role of consumers is to prefer quality products that can last for many years and to extend the time of the products remaining in use, especially through the purchase and sale of second-hand clothes. While current papers provide roadmaps based on conceptual details, and consumer perception and attitude, there is no comprehensive study in second-hand shopping practices specific to clothing. Hence, the aim of this study is proposing an integrated methodology to understand the criteria that consumers pay attention in second-hand clothes shopping platforms as a tool that makes sustainable fashion possible via literature review, individual interviews and text mining, to determine the weights of these criteria according to their importance via Step-Wise Weight Assessment Ratio Analysis (SWARA) methodology, and to compare the prominent platform alternatives via Weighted Aggregated Sum Product Assessment (WASPAS) technique. The criteria weights vary depending on the sustainability awareness of consumers, and on the generation gap.
  • Article
    The Reflections of Gastronomic Experience on Brand Loyalty
    (Marmara Univ, Fac Communication, 2022) Kacan, Ugur; Tosun, Nurhan
    Gastronomic experience can be defined as the result of the interaction of all processes, especially in the high cuisine, which includes social, emotional, intellectual, imaginary and technical situations beyond a mere eating activity. The number of establishments that have made it their mission to offer such experiences to people has also increased significantly compared to the past. In this case , in line with the increase with the competition between brands, businesses have entered into new searches in order not to lose their loyal customers In addition, the number of people who are conscious and aware of high cuisine continues to increase day by day. As a result of people's gastronomic experience, the number of knowledgeable people who interpret/understand the food consciously and share it with the people around has increased significantly. In line with the facilitation of access to information, the development of the information spectrum of individuals is one of the basic phenomena of today. In this direction, especially the food and beverage businesses that appeal to high cuisine use gastronomic experience as an important marketing weapon. In this context, the study aims to quantitatively question the experience elements that are effective in creating brand loyalty and to produce scientific data in this direction, considering the expectations of the people of the food and beverage businesses that try to offer gastronomic experience. The questionnaire developed for this goal was applied to 335 foodie (moderate version of gourmet) participants in groups relatively high in social economic status, and the reflection of the gastronomic experience they had in the luxury restaurants (fine dining) on brand loyalty was analyzed quantitatively. As a result of the research, it has been determined that gastronomic experience has positive effects on attitudinal brand loyalty, but there is no consequential relationship between behavioral brand loyalty.