Scopus İndeksli Yayınlar Koleksiyonu
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14627/7
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Article Citation - Scopus: 4Beautiful, Sexy, and Happy Celebrities: Perfect Mothers or Instamoms(Bridgewater State College, 2023) Güzel, E.The development of information technologies and the Internet has created an enormous economy. In line with this digital transformation, cultural change has come about. Global companies create new trends focused on vanity and pleasure in social media that follow the patriarchal capitalist ideology. Motherhood has also been included in this process, and “perfect motherhood,” as an extension to new generation motherhood, has been popularized on social media. Perfect motherhood requires mothers who are responsible for looking after children and the home to also be successful in their professional and personal lives while looking beautiful, young, chic, sexy, and fit. Recently the celebrification of motherhood, which can be seen on Instagram, became another quality added to the requirements of being a perfect mother. Heightened during the new post-COVID times, the “Instamom” phenomenon conceals the fact that women are driven to more states of increased precarity and vulnerability, alongside unemployment, exploitation, and ecological and economic crises. This study analyzes the perfect motherhood myth through Instamom case studies and attempts to show how Instamoms are perceived by mothers and mothers-to-be. By adopting the digital ethnography method, 30 Instamom accounts (with followers ranging from 135,000 to 3.5 million) in Turkey were observed for a year via passive participant observations. Semi-structured interviews were conducted with six Instamoms and 12 follower mothers and mothers-to-be. In conclusion, it was discovered that Instamoms were perceived by their followers as exemplars of knowledge and beauty. Furthermore, the study revealed that both groups were part of the celebrification and branding process, and those who shared knowledge based on experience were considered sincere and created a bigger impression on their followers. It was also discovered that when sharing on social media, these Instamoms attempted to look their best. Moreover, Instamom accounts that prominently use children to increase viewer interaction demonstrate issues related to the “commercialization of childhood.” Tangible advice for transformative change is included at the end of the research. © 2022 Journal of International Women’s Studies.Article Tween Jargon "mean Girls" and Beauty Bullying;(Cyprus International University, 2021) Güzel, E.The destructive emotions imposed on women by patriarchal ideology, such as dependence on appearance, vanity, narcissism, and competitiveness are also capturing girls; children under the age of 13 sharing adult-looking posts on Instagram under 2 million "tween" tags although it is illegal; cyberbullying and the words used in social media and the interaction of phrases with spoken language are the main problems of tween. In this study, grounded theory and in-depth interviews are used as a qualitative research method, beauty bullying is defined with the movie Mean Girls, and the "tween jargon" that can be clearly seen in social media is reflected in the spoken language. For example, words and abbreviations used by children such as tag, "break my scale", "send ss/dm", "bro/sis", "feno", "efso" are also used in daily language. As a result, the expression of tween jargon with the way of life of these children determines the increase of beauty cyberbullying, competition and language degeneration of this new girl culture. In addition, it is predicted that this study will contribute not only to the corruption of language but also literature in terms of childhood degeneration. © 2021 Cyprus International University. All rights reserved.