Toc-Thinking Process Approach for Problem Solving in Trademark Registration Process

dc.authorwosid EROL, Serpil/AIE-7526-2022
dc.contributor.author Birgün, Semra
dc.contributor.author Erol, Serpil
dc.contributor.author Alpar, A. Arzu Ceylan
dc.contributor.other Endüstri Mühendisliği Bölümü
dc.date.accessioned 2025-01-11T13:01:33Z
dc.date.available 2025-01-11T13:01:33Z
dc.date.issued 2019
dc.department Fenerbahçe University en_US
dc.department-temp [Birgun, Semra] Fenerbahce Univ, Istanbul, Turkey; [Erol, Serpil] Gazi Univ, Ankara, Turkey; [Alpar, A. Arzu Ceylan] 17 Patent Brand Consulting, Istanbul, Turkey en_US
dc.description.abstract Industry 4.0 has caused many changes in commerce as well as in industry. Institutions should therefore revise their strategies and make strategic decisions that will adapt to today's digital world. In the current physical or digital business competition environment, firms want to make their products more attractive by branding and delivering them to large masses. A brand is a feature that separates the product or company from the others and is an advantage both the produces and the consumer. Firms have a wider market share by ensuring the transportation and awareness of its products, and while ensuring its sustainability, consumers can gain prestige, protect their rights, and so on. The trademark must be registered in order to be valid. However, when the application was made in Turkey rejection rate of the brand has increased steadily. This situation causes great waste for the applicant and the applicant institution. In this paper, a study has been conducted with the aim of revealing how problems should be resolved by investigating the causes of rejection of applications and thus increasing the acceptance rate. In this study, Thinking Processes application was made within the framework of the Theory of Constraints approach, which aims to achieve continuous improvement by removing constraints. Thus, it is foreseen that there will be a guide on the possible mistakes of the firm managers who will make a trademark application and how these problems can be resolved. (C) 2019 Published by Future Academy www.FutureAcademy.org .UK en_US
dc.description.woscitationindex Conference Proceedings Citation Index - Social Science &amp- Humanities
dc.identifier.citation 0
dc.identifier.doi 10.15405/epsbs.2019.01.02.51
dc.identifier.endpage 617 en_US
dc.identifier.issn 2357-1330
dc.identifier.scopusquality N/A
dc.identifier.startpage 604 en_US
dc.identifier.uri https://doi.org/10.15405/epsbs.2019.01.02.51
dc.identifier.uri https://hdl.handle.net/20.500.14627/145
dc.identifier.volume 54 en_US
dc.identifier.wos WOS:000527807000051
dc.identifier.wosquality N/A
dc.language.iso en en_US
dc.publisher Future Acad en_US
dc.relation.ispartof Joint Conference of 14th International Strategic Management Conference (ISMC) and 8th International Conference on Leadership, Technology, Innovation and Business (ICLTIBM) -- JUL 12-14, 2018 -- Prague, CZECH REPUBLIC en_US
dc.relation.ispartofseries European Proceedings of Social and Behavioural Sciences
dc.relation.publicationcategory Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.subject Brand en_US
dc.subject Theory Of Constraints en_US
dc.subject Trademark Registration en_US
dc.subject Thinking Processes en_US
dc.title Toc-Thinking Process Approach for Problem Solving in Trademark Registration Process en_US
dc.type Conference Object en_US
dc.wos.citedbyCount 0
dspace.entity.type Publication
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relation.isAuthorOfPublication.latestForDiscovery 6025200a-6873-4279-baab-aa21b57fb20a
relation.isOrgUnitOfPublication 7adf3319-5a53-484d-9845-025cc553a8eb
relation.isOrgUnitOfPublication.latestForDiscovery 7adf3319-5a53-484d-9845-025cc553a8eb

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